Programme Overview

The marketing world has undergone a huge transformation. The prevalence of new technologies and the increasingly digital savvy consumer have altered how marketers acquire, engage, and keep customers. How do modern customers get information, make decisions, and want to be engaged? How can modern marketers continue to win consumers and grow in a digital world?

IIM Indore’s Executive Programme in Digital Marketing will enable participants to:

• Reimagine marketing in the digital age to create change and sustain growth.
• Understand the impact of the Internet on consumer expectation and behavior.
• Develop a digital marketing strategy using models and processes.
• Leverage new technologies to target customers, personalise content, measure performance, and constantly improve performance.

The Digital Marketing programme is relevant for any professional seeking to become more relevant, agile, and competitive in the modern marketing scenario.

• Graduates who want to increase their industry-readiness
• Early professionals aspiring to shift to digital marketing roles
• Managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact
• Senior managers and leaders keen on reimagining growth by learning about the modern digital customer
• Consultants and entrepreneurs who want to reach new customers

On successful completion of the programme, participants will be eligible to apply for the Executive Education Alumni status offered by IIM Indore. A separate application will be necessary to register.

Current alumni membership plans are as follows:

• 2-year membership – INR 1,000/- + applicable taxes,
• Lifetime membership – INR 10,000/- + applicable taxes,

Benefits available to Executive Education Alumni:

• Communication of brochures and newsletters from IIM Indore.
• Access to the IIM Indore Campus Library (onsite access only).
• Official email ID of the institute.
• ID Card