Vikram Sarabhai Memorial College
Vikram Sarabhai Centre for Advanced Technology
Overview
Today, organisations possess a generous amount of information due to IT deployment, yet often fail to utilise it for a competitive advantage. Business Analytics involves quantitative analysis and predictive modelling to propel data-driven strategies. Examples include identifying profitable customers, optimising pricing, innovating products, streamlining supply chains, and understanding financial drivers. Leading organisations like HSBC, PepsiCo, Amazon, Barclays, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox demonstrate the effectiveness of analytics. As a result, proficiency in analytics and managing big data has become crucial for modern managers.
This comprehensive executive programme covers modules such as Data Mining, Statistics, Decision Modelling, Financial Analytics, Marketing Analytics, Operations Analytics, Machine Learning, Big Data, Cloud Computing, Data Visualisation, Predictive Modelling, and Time Series Analysis that will help modern managers in building a solid foundation in business analytics.
Details
Pedagogy
The teaching approach will be highly interactive and leverage technology and deploy diverse pedagogical tools and techniques, including lectures, real-life case studies, assignments, quizzes, etc.
Programme Delivery
Sessions will be delivered on TEEL Interactive Learning (IL) platform using Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone, and through face-to-face sessions at the IIM Calcutta campus.
Certificate and Assessment
Evaluation
- Participants are evaluated by IIM Calcutta on the basis of examinations and other evaluation methods required for certification.
- Participants will be given any one of the following grades: “Excellent”; “Good”; “Fair”; or “Poor.”
- Successful completion of the programme will require a participant to fulfil the attendance criteria and obtain no more than two “Poor” grades in the whole programme.
Attendance Criteria
Certification & Alumni Status
- IIM Calcutta will award a “Certificate of Successful Completion” to the participants who complete the programme successfully. In this case the course-wise grades obtained will be mentioned in the certificate.
- Participants with requisite attendance but with more than two “Poor” grades will receive a “Certificate of Participation”. In such cases, the grades will not be mentioned in the certificate.
- Failure to take an examination or fulfilling the attendance criteria will result in the participant getting an “incomplete” status and no certificate will be awarded to the participant.
- Also, a participant without requisite attendance (of at least 66%) in every course will not be awarded any certificate. It is mandatory for participants to attend both campus visits.
Alumni Status
IIM Calcutta will provide “IIM Calcutta Executive Education Alumni” status to all participants who receive the “Certificate of Successful Completion” of the programme.